Hello! You’ve found yourself in the most meta of Mr. Lars’ tabs: This is where he shamelessly markets his marketing, if you can believe it.
I had the honor of working with GhostBot on four original, fully-animated trailers. I provided the scripts, concepts, and Creative Direction. These ultimately served as the cornerstone of our UA Strategy, as they gave also gave us reusable high-quality clips that we could leverage throughout our ads, elevating the quality while iterating quickly.
In my capacity as Art Director on the Marketing team, I pitched, created, and provided feedback on static and video UA ads across a variety of social platforms for a number of mobile titles, including Covet Fashion, Design Home, Lord of the Rings: Heroes of Middle Earth, and Star Wars: Galaxy of Heroes. Below are examples of the ads I created.